Furthermore, he is also concerned with ideologies and courses of actions as well as material goods and services and public utilities and industrial associations and large trade groups for which it secures popular support.
"the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest." Public relations is not a phenomenon of the 20th century, but rather has historical roots.
Financial PR is to build up a relation to shareholders and customers.
Corporate PR helps communicate the core conception of the companies for customers. Government PR is to help set up a correct attitude towards the political perspectives.
The aim of public relations is to inform the public, prospective customers, investors, partners, employees, and other stakeholders and ultimately persuade them to maintain a positive or favorable view about the organization, its leadership, products, or political decisions.
Public relations professionals typically work for PR and marketing firms, businesses and companies, government, and public officials as PIOs and nongovernmental organizations, and nonprofit organizations.
Public relations contributes to the way an organization is perceived by influencing the media and maintaining relationships with stakeholders. Jacquie L’Etang from Queen Margaret University, public relations professionals can be viewed as "discourse workers specializing in communication and the presentation of argument and employing rhetorical strategies to achieve managerial aims." After a public relations practitioner has been working in the field, they accumulate a list of relationships that become an asset, especially for those in media relations.The second half of the 1900s is considered the professional development building era of public relations.Trade associations, PR news magazines, international PR agencies, and academic principles for the profession were established.Public relations is the idea of creating coverage for clients for free, rather than marketing or advertising.An example of good public relations would be generating an article featuring a client, rather than paying for the client to be advertised next to the article.