Sunden built the newspaper into a profitable enterprise, one that served the needs of the expatriate community that then regarded Ukraine as a potential hotspot for investment.
During Sunden's tenure, he held to libertarian and anti-Communist views on the editorial and opinion pages, but established the business model of editorial independence on the news pages. Sunden was controversial for allowing paid "massage" advertisements from women engaging in prostitution.
In 2013, the Kyiv Post covered what became known as the Euromaidan, and began on November 21, 2013, triggered by then-President Viktor Yanukovych's broken promise to sign a political and economic association agreement with the European Union.
The Kyiv Post published hundreds of stories in print and online about the revolution, which ended in Yanukovych fleeing to Russia on February 21–22, 2014.
The first Kyiv Post story about the revolution was published on November 22, 2013.
After Yanukovych and many members of his government took up exile in Russia, the Kyiv Post covered the formation of an interim Ukrainian government, the Russian annexation of Crimea on February 27, 2014, the start of the conflict in the Donbass in April 2014 and the May 25, 2014, election of Petro Poroshenko as independent Ukraine's fifth president after Yanukovych (2010-2014), Viktor Yushchenko (2005-2010), Leonid Kuchma (1994-2005) and Leonid Kravchuk (1991-1994).
The staff is a team of mainly Ukrainian journalists, numbering 24 editorial team members as of October 2017, including 19 Ukrainians.He boosted the page count—to 32 pages through much of 2010-2011, dropping back to 24 pages again through much of 2012-2013 and then to 16 or 24 pages since then.However, despite the investments, the Kyiv Post never regained consistent profitability, despite further staff and cost cuts, as print advertising continued to shrink, especially in the once all-important sector of employment advertising.After Zahoor bought the newspaper, he retained the entire editorial team.One of his first acts as publisher, however, was to eliminate the paid "massage" advertisements, saying he didn't want to own a newspaper that promoted prostitution.