In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about.Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.Granted, it is true there's correlation going in this direction. Let's say you have a time on site of two minutes, and you look at your industry averages, your benchmarks, maybe via Google Analytics if you've opted in to sharing there, and you see that your industry benchmarks are actually lower than average. It could be the case that you are actually serving up a faster-loading site and you're getting people to the information that they need more quickly, and so their time on site is slightly lower or maybe even their bounce rate is higher.If you started a site in 1998 and it's still going strong today, chances are good that you've built up lots of links and authority and equity and all these kinds of signals that Google does care about. But so long as pogo-sticking type of activity, people bouncing back to the search results and choosing a different result because you didn't actually answer their query, so long as that remains fine, you're not in trouble here.And I’m not alone., but it’s worth stating again: Chrome OS is the worst thing that ever happened to Chrome on other platforms. Apple introduced a system-wide notifications system with Mountain Lion, way back in 2012.
These don’t play nicely with other notifications, meaning they’ll cover up those ones.
The first few sets of results are all from your own website, and they're sort of indented. It could be that showing up here and it probably is that showing up here means you're going to get a lot more of these clicks, a higher share of those clicks, and it's a good thing. Over time, sites tend to build up site links and knowledge panels as their brands become bigger and as they become better known and as they get more coverage around the web and online and offline. Well, directly, this is not going to affect you unless it hurts load speed or up time. Now, maybe you've found that one of these characters has a slightly better click-through rate and preference than another one. It is still best practices in HTML to make sure that the headline, the biggest one is the H1.
But does this impact your rankings for some other totally unbranded query to your site? If it doesn't hurt either of those things and they're just as good as they were before or as they would be if you were paying more or using solo hosting, you're just fine. So when Google crawls a site, when they come to a site, if you don't have a file, or you have a file but it doesn't include any exclusions, any disallows, or they reach a page and it has no meta robots tag, they're just going to assume that they get to crawl everything and that they should follow all the links. So the page title element sits in the header of a document, and it could be something like your brand name and then a separator and some words and phrases after it, or the other way around, words and phrases, separator, the brand name. I would do that for design purposes and for having nice clean HTML and CSS, but I wouldn't stress about it from Google's perspective. So if you have others that you've seen people say, "Oh, wait a minute, is this a Google ranking factor?
Even on 4-year-old Mac Books, replacing Chrome with Safari can give you an extra hour of battery life in some cases.
Google is reportedly working on the issue, and has made progress, but the job is far from finished.