They know what they're doing, and they do everything for you.

This is where even the most rudimentary audience insight research can be helpful.

Ours is the best, the biggest, the oldest, the newest.

A lot of marketers seem to believe, “If we can just tell potential customers everything about how great our offering is, they’ll love what we’re selling just as much as we do.” Yeah.

In short, if we take you on as a client, we guarantee you will go out on dates!

There you are with a decent glass of wine in your hand. You’ve paid a decent amount of money to meet people like him or her, so let’s get started. If you met a self-absorbed, egotistical, narcissistic jerk like that at a speed-dating session, you’d probably leave.